Eye makeup can be simple: one colour, a liner, mascara, or any combination you enjoy. Product types and directions vary, so read the label before use.
Prepare your tools and products
Check that the item is intended for use around the eyes and that the package is intact. Use clean applicators and follow any storage or use-by guidance on the product.
Start with a straightforward look
Choose one eyeshadow shade or a small number of shades. Apply a light layer first and blend only as the product directions allow. If you use liner or mascara, follow the labelled application instructions and avoid applying it inside the eye.
Build gradually
Look at the result in the lighting where you plan to wear it. Add more only if you want a stronger effect. Product colour and finish can look different across screens, lighting and individual application.
Remove makeup gently
Use a remover suitable for the products you used and follow its directions. Avoid harsh rubbing. If a product enters the eye or causes irritation, stop use and follow the product’s safety instructions; seek professional advice if symptoms persist.
Choose products with clear details
Look for use instructions, cautions and ingredients where available. If a listing does not explain whether an item is intended for eye use, ask the seller before purchasing or applying it.
See the current shop collection and check product pages for intended use and directions.